The BOSS Podcast (The Business Of Southern Sports)

Vince Thompson - President, Founder, and CEO of MELT

July 01, 2020 Roger Manis
The BOSS Podcast (The Business Of Southern Sports)
Vince Thompson - President, Founder, and CEO of MELT
Chapters
0:00
Introduction of Vince Thompson
4:25
MELT
5:04
What is sports marketing?
8:50
Live Sporting Events
11:00
Small town childhood and love of sports
13:00
David Housel as major influence
14:00
Career path after college
17:34
Impact of COVID-19
18:30
Mentoring future generations
24:30
Social Media Advice - Grandma Test
25:30
What is activation?
29:20
MELT clients
32:00
Maintaining long term client relationships
34:09
Favorite athletes growing up
39:25
Batman
40:45
Building client realationships
43:25
Contact Information
45:50
"Building Brand You" book
47:00
Advice to college kids and future career opportunities
52:00
Herschel and the Heismans
The BOSS Podcast (The Business Of Southern Sports)
Vince Thompson - President, Founder, and CEO of MELT
Jul 01, 2020
Roger Manis

Vince Thompson, a small town kid from Alabama, has built his company MELT into one of the best sports marketing agencies in the country.

This is a fascinating conversation about his career path, the successes and failures, which led him to start his own agency 20 years ago. Over the last 2 decades, MELT has grown into a power player of sports, entertainment, and lifestyle marketing.

Vince also loves to pass along his experience and knowledge to younger generations so they can chart their own career paths. 

As always, we'll get a few great stories along the way...like the time, as a kid, when he met Pete Rose.  Please enjoy our conversation with Vince Thompson.

Show Notes Chapter Markers

Vince Thompson, a small town kid from Alabama, has built his company MELT into one of the best sports marketing agencies in the country.

This is a fascinating conversation about his career path, the successes and failures, which led him to start his own agency 20 years ago. Over the last 2 decades, MELT has grown into a power player of sports, entertainment, and lifestyle marketing.

Vince also loves to pass along his experience and knowledge to younger generations so they can chart their own career paths. 

As always, we'll get a few great stories along the way...like the time, as a kid, when he met Pete Rose.  Please enjoy our conversation with Vince Thompson.

Introduction of Vince Thompson
MELT
What is sports marketing?
Live Sporting Events
Small town childhood and love of sports
David Housel as major influence
Career path after college
Impact of COVID-19
Mentoring future generations
Social Media Advice - Grandma Test
What is activation?
MELT clients
Maintaining long term client relationships
Favorite athletes growing up
Batman
Building client realationships
Contact Information
"Building Brand You" book
Advice to college kids and future career opportunities
Herschel and the Heismans